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Christmas On Social Media
Social media is about connecting people and providing the tools necessary to have a conversation. That global conversation is an extremely powerful platform for spreading information and awareness about social causes and issues. You can also do a lot, right from your own social networks and website, to help your favorite charity or causes you [...]
Social Media & Halloween
Halloween is 2nd to Christmas when it comes to popularity among retail holidays. It’s so popular in fact, that both kids and adults alike continue to seek out more and more ways to celebrate and participate in this holiday. This offers the entire general business population (not just retailers) a prime opportunity to engage their customers, [...]
Social Media In Motion
Location: Edmonton, Alberta, Canada The number of ways you can integrate social and digital media into your marketing plan is literally limitless. Every business is unique and their needs will vary. Understanding your overall business objectives is the first step when considering what social and digital media applications will work best for you. It’s also [...]
Social Location Marketing
You Are Here. One of the most misunderstood, misused and underused opportunities in social marketing is location sharing. Smartphones and location-based social networks have finally become useful for businesses by allowing users to interact, share, meet up, and recommend places based on their physical coordinates. This real-world connection to social media can mean more foot [...]
The Wonderful World of QR
What is the next must-have in your marketing plan? Here’s a hint…you’ve seen them in magazines, newspapers, on coffee cups, stuck to store windows, even plastered all over buildings. They’re called QR codes (quick response) and they are an essential entry point into the world of mobile phone advertising. You can generate QR codes for free and they are wonderfully [...]
The Cocktail Party
Interaction on social media can best be desribed as a cocktail party. Even if you don’t speak social media-eze, know anyone on a particular social network or online community, you have an opportunity to meet a ton of great people and share and learn some valuable insights. If you know how to listen, approach people, break the ice and nurture the relationship, your [...]
Economics Of Social Media
Welcome to the jungle! The social media jungle that is. This is a fast paced world where information moves at the speed of light. It’s understandable that it can overwhelm new users of social media, especially when it comes to using it for business. If you’re not currently using social media in your marketing plan, you are no [...]
5 Tips To Create Online Business Stability
What I learned about surviving a bad economy, is that you had better get creative or you’ll disappear. I would like to pass along a few tips on how you can incorporate social media into your online business to create stability. Best to implement these strategies when times are good so you’re ready for darker days. However, no matter what the economy is [...]
Who Is Flying The Plane?
Would you get on a plane with these guys flying it? I hope not. Would you get onboard with a social media manager who doesn’t communicate effectively either? The job of a social media manager has some similarities to that of a pilot. They both must be experts in the language of navigation. Social media managers are experts at navigating not only the [...]
Automation = Termination
Automation is the new four letter word in social media. Consider it a death sentence if you’re in the camp of believers that think social media relationships can be faked. There’s another way to describe it: Hasta Lavista Baby. There is simply nothing more valuable than an actual person on the other end of a virtual conversation. But does interacting on social [...]
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